Frontier Beer Campaign Concept
YCN Student Award Submission
To create an authentic, friendly identity for Frontier I combined a Victorian style with vintage, humorous photography. The style shows the character of the brand but still welcomes customers to try it. I wanted to immerse the customer in the time period, and created a packaging design that changed their experience of buying beer. I also focussed on what
the brand wants to be known for, and that’s a quirky lager that’s a bitdifferent. Flavour is a big part of their brand, and recipe cards using theirproduct lets customers experience this in their own homes.