Better For Beagles
D&AD New Blood Awards Submission
Animal Testing is something that many people want to fight, but struggle to do, as many mainstream brands still use these methods.This campaign makes people think about their responsibility to these animals, through the quick escalation of time through visual language.It pushes people to realise that they are the ammunition needed to fightanimal testing. By making an active change to support brands that don’t animal test, and boycotting those who do. Only then will brands move away from testing on animals.