What’s your flavour?
VW Up! Advertising Campaign Concept
‘What’s your flavour?’ is an intra-competitive campaign that aims to celebrate Volkswagen’s creativity over the last 60 years. This work sprouts from the original DDB ‘lemon’ ad from 1959, and aims to get people to represent and fight for the ‘flavour’ that connects with them. By immersing the brand in limited edition colours, it allows each customer, colleague or dealership to represent and celebrate their individuality.